Over the last few years Kanye West has quietly positioned his GOOD Music imprint in the same light as say G-Unit or Roc-A-Fella or just about any other fledging label. With help form successful projects like Common’s Be or John Legend’s Get Lifted Kanye has definitely enamored himself in the company of true elite entrepreneurial musicians. Kanye’s latest craft comes from an up and coming MC who almost intellectually mirrors the renowned producer. After appearing on Late Registration and DJ Khaleds compilation Listennn…The Album Consequnce is ready to gain ground in the music industry with his solo debut Don’t Quit Your Day Job.   

Consequnce starts the album off with the average person’s reality on the Koolaid helmed “Job Song”. Kanye’s production on “Don’t Forget Em” is rather underwhelming but the track is digestible due to Consequnce’s sincere gesture of appreciation for those whom his newfound wealth has caused him to leave behind. Cons and Kanye both display impressive flows on the soulful “The Good, The Bad, The Ugly”. Producer Younglord The Truth laces “Night Night” with an almost eerie sound that makes the easy going beat one of the album’s undisputed gems.

Cons shows love for that special redbone on “Pretty Little Sexy Mama” then turns around and enlists fellow GOOD label mate John Legend to gracefully ask what the problem is in the relationship on “Feel This Way”. “Uncle Raheim” finds Cons displaying some of his best lyrics on the album, Karriem Riggin’s easy going beat sets the perfect tone for the track. “Grammy Family which was one of the highlights on DJ Khaled’s Listennn… The Album is gracefully placed on Cons debut attempt. Cons comes with his most introspective work on the album’s closing effort “Who Knew My Luck Would Change”. Producer Keezo Kane uses a sample of Lurther Vandross “Love Won’t Let Me Wait” for Consequence to humbly relish in the joys of life after dropping his solo debut.   

Don’t Quit Your Day Job suffers at points due to its dry and played out theme oriented nature but in most instances Consequnce spits clear and easily relatable bars. This should definitely be used as a motivational tool for those of us who dream of something bigger than flipping burgers or moving boxes around. Obviously Cons spent enough days in the grind and with his unique and optimistic views in life he should be around for quite some time after this one. Consequence won’t have to quit his day job ever again, he just found one that he is much better at!

VERDICT – 13 / 20
LYRICS: 4
PRODUCTION: 3
DELIVERY: 3
CONSISTENCY: 3