We are once again at that stage in the year when it seems that all the new artist attempt to break into the mainstream. Today’s lucky contestant resides in Mobile, Alabama and by way of his hit first single “Throw Some D’s” has managed to secure a first quarter release date. Keep in mind that Rich Boy was literally a nobody right around Christmas time but thanks to producer extraordinaire Polow Da Don Interscope has bought into the frenzy surrounding the MC and is backing the self titled debut project. Today’s game show topic flip or flop, what will Rich Boy do on his first outing?

The introductory “Boy Looka Here” features an interesting backdrop courtesy of Polow Da Don but Rich Boy’s complacent lyrics don’t do the song any justice. The same can be said for the two early offerings “The Madness” and the David Banner and Attitude assisted “Role Models”. Rich Boy was able to turn his first ever single into an anthem thanks to both the mixtape circuit and 106th and Park. “Throw Some D’s” is a light hearted but perfectly produced banger for any hogg drivers for the early spring.

Brian Kidd laces a nice backdrop on “Huslta Balla Gangsta Mack”. Rich Boy’s presence over Polow Da Don’s down low strip club backdrop on “Touch That Ass” could have been done without. Brian Kidd comes back with a nice medley of Spanish influenced sounds on the salsa flavored “Get To Poppin”. The album’s absolute high point has to be the Big Boi and Pastor Troy assisted “And I Love You”. The two and a half MCs spit about there infatuation with the proceeds from the infamous white girl. Both “Lets Get This Paper” and “Lost Girls” find Rich Boy on some surprising semi intellectual shit. “Lets Get This Paper” turns out to be a nine minute testimony to the baller life as Rich Boy humbly breaks down his theory behind making it rain on the two for one track.

Rich Boy’s self titled debut features an ass load of horrible lyricism by the up and going no where artist. The salvaging factors would have to be the diversity and cleverness behind the album’s beats thanks to the countless production contributors. Rich Boy’s southern drawl runs so deep that the listener won’t have time to enjoy the album’s production from trying to decipher whatever it is that he’s saying. In the end Rich Boy possesses a unique sound but without the proper refining, what used to be known as artist development, this project definitely gets the FLOP factor!

VERDICT – 10 / 20
LYRICS: 2
PRODUCTION: 3
DELIVERY: 3
CONSISTENCY: 2