Joc opens his sophomore effort breaking down the origins and reasons for his multiple hustles on the short lived “Hustlenomics (Intro)”. Florida siblings Cool & Dre lace Joc with one of there signature synth and drum heavy backdrops on the thumbs up “Play Your Cards”. Trillville’s Don P laces the 80′s feeling mixtape favorite “Bottles Poppin” where Gorilla Zoe displays his undeniable star potential. Joc enlists board work from DJ Quik and AMG on “Cut Throat” where he finds himself quoting an infamous Biggie line alongside bi-coastal bloods Jim Jones and The Game. Pharell turns in two less than quality efforts behind the cutting boards on the Diddy assisted “Hell Yeah” and the over futuristic and underwhelming “BYOB”. Other than Pak Man’s annoying ass voice all over “Pak Man” the track itself definitely would have been one of album’s highlights but it’s reduced to a minimal tolerated affair at best. Rick Ross steals the show on the “You Make Me Feel Brand New” sampled “Brand New”. Producer extraordinaire Jazze Pha helps Joc sum up his second collection by providing quality noise on the sentimental “Momma” and the Trick Daddy assisted donk ode “Chevy Smile”.

Hustlenomics does not necessarily suffer from a cold case of the sophomore slump but by no means does it live up to Joc’s near platinum standards. The production is knocking all the way through but is very repetitious. Lyrically Joc seems as if he either stayed in the same lane as last year, or he eased over into the slower lane, one or the other if not a little bit of both. New Joc City which was released in June last summer had a number of hits still getting airplay well into the early portion of this year, Hustlenomics on the other hand will struggle to see any of it’s tracks become fan favorites. The bottom line is if you didn’t like his last one then you probably won’t like this one, and if you liked his last one then you probably won’t like this one!

VERDICT – 11 / 20
LYRICS: 2
PRODUCTION: 3
DELIVERY: 3
CONSISTENCY: 3