Stop The Bitch-Ass-Ness Louisville: Pt. 2

Posted on Oct 10 in Headlineby adminPrint

Last night I attended the first ever State of the Unionaddress at Harlow’s, formerly known as Tailgaters. Louisville, we have aserious problem. What I do not understand is the way that most rap artist hereare satisfied with some of the minimalists of accomplishments. A few years backHurraseason had the birthday song, which spawned a significant amount of buzzin and out of the state. This was just over two years ago and to my knowledgeHurraseason has not dropped an album. Don’t take it the wrong way; I’m justcalling a spade a spade. Over the past two years I’ve actually only seenHurraseason perform new material once.

There are obviously a number of things not working in theright way for Louisville to move further across the nation. First off, we havea serious issue with unity. I have never seen such a crabs in the bucket assmentality like the one that is apparent between the brows of rappers eyes here.I understand that Kassanova and DJ E-Feezy are always seen together and nobodyunderstands why. Local rappers please stop looking at that situation and throwingsalt on those two dudes. They are doing their thing and moving in a certaindirection. The only thing that you can do is move in your own lane. Depend onself and no one else and stop making excuses.

Second; local rappers need to stop acting like premadonas. Letsface it, on a national level and even on a local level most of you haven’t doneshit. Did you know that it took Cash Money records selling well over 100,000records independently to get a major deal? Of course that was ten years ago andin these times nobody will get a deal under those circumstances. Just take thatin contrast to the less than one thousand mixtapes that you’ve pressed up.  Bottom line here, there’s still a wholelot of work to be done before you should feel like you don’t need to come tonetworking events or show up two hours late to shows.

Third; stop writing on CDs with markers and shit. Put alittle bit of change behind your project. If you can go through a zone of weeda week then there should be no reason why you can’t cut back on that shit toinvest a little bit into something you say you want to do.  I don’t understand how people still failto realize the power of marketing. Remember when you were a kid and it wasprobably about two or three CDs you bought just because the artwork lookedgood. That’s good marketing. I don’t care if you have the hottest song ormixtape in the land. If your packaging doesn’t look right then you gets no lovefrom me and whole lot of other people.

Fourth and final; stop talking about selling fuckin CDs. Forreal think about it. When was the last time you actually went to a store andpurchased a CD. Did you know hat CD sales have declined at least 20 to 30% ineach year since 2005? To me this only means that CDs will not be a relevantmedium of music consumerism by 2015. So if it takes Louisville something likefive years or so to blow up we won’t even be dealing with CDs by the time wefigure out a way to market and sell our music. The bottom line here is the factthat we need to start thinking outside of the box or else we will be leftbehind once again. Look at history and understand that we are going through amedium shift right now just like we’ve done in the past. Lets get it togetherLouisville.